What you track
Prompts are the questions asked on each engine every cycle. Choosing them well is the highest-leverage setup decision.
Prompts are the questions Shruwd asks on each engine, every cycle. Choosing them well is the highest-leverage decision in your setup — everything else is measured against them.
Writing a good prompt
Write what a buyer would actually type, not a keyword.
| Write this | Not this |
|---|---|
best waitlist software for a product launch | waitlist software |
launchlist alternatives | competitor comparison |
how do I collect sign-ups before launch | sign up collection |
Keep the set stable. Prompts are re-asked every cycle, and that repetition is what makes week-over-week comparison mean anything. Changing them often resets what you can compare.
Aim for a mix, weighted toward commercial and comparison prompts — those are where competitors get named and where a change is worth having.
Adding prompts
Permissions: editor or above.
- Go to the brand's Prompts page.
- Enter your prompts in Add prompts, one per line.
- Choose an intent for the batch.
- Add tags if you want to group prompts for filtering. Optional.
- Select Add.
Each prompt is 1–500 characters. A batch is all or nothing: if it would take you past your plan's prompt limit, none of it is added and Shruwd tells you the numbers.
Your first measurement starts within minutes of your first prompt and counts only the prompts and competitors that exist by then. Add competitors first and the prompts together.
Choosing an intent
Intent decides which diagnostics apply to a prompt, so it is worth getting roughly right.
| Intent | Use it for |
|---|---|
commercial | "Best X for Y" — a buyer ready to choose. The prompts most worth winning. |
comparison | "X vs Y", "alternatives to X" — weighing options. Where competitors get named. |
informational | "How does X work" — learning, not yet buying. |
navigational | Looking for a specific brand or page by name. |
problem | Describes the problem, not a product: "how do I stop losing sign-ups". |
Editing a prompt
Changing a prompt's text or intent starts a new version. Past measurements stay attached to the wording that produced them, so your history stays honest — but the new wording starts from zero responses and needs time to clear the ten-response threshold.
Changing tags does not change what is asked, and takes effect immediately.
Removing a prompt
Select the remove icon on a prompt. It stops being asked from the next cycle on, and its history is kept.
Removing a prompt frees a slot against your plan limit. Re-adding it later counts as a new prompt.
Reading prompt coverage
The Current prompts list shows each prompt's mention rate over the last 30 days for the selected engine, plus two counts worth watching:
- with no AI answer — the engine produced no AI answer for this prompt. A high count means the prompt is not one these engines answer, whatever you do to your site.
- naming nobody — the answer named no tracked brand. Nobody owns the question yet.
A prompt showing Not measured yet has not been through a completed cycle.
Limits
Prompts are counted across all brands in your workspace: 10 on Crawl, 25 on Starter, 100 on Pro. Only active prompts count.
See Plans and limits.
Next steps
- Competitors — who you are measured against
- Reading your results — what comes back