What you track

Brands

A brand is a domain and the prompts, competitors and findings attached to it.

A brand is a domain, plus the prompts, competitors and findings attached to it. Most accounts have one.

Adding a brand

Permissions: owner.

  1. Go to Brands → Add a brand.
  2. Enter the brand name as it is written in answers. This becomes the first alias Shruwd matches on, so spell it the way the world does. If the name is short or an everyday word, like "Front", Shruwd also asks for a few words that mark a mention as being about you — otherwise every "front-end" would count.
  3. Enter the domain. A URL or a bare host is fine — both are reduced to the registrable domain, so https://www.acme.com/pricing and acme.com are the same brand. Citations of any page on it count as yours.
  4. Choose a timezone. This sets the day boundary for measurements and rollups.
  5. Leave Suggestions on to have Shruwd draft prompts and competitors from your homepage. Nothing is saved until you add it.

The first measurement waits for your first prompt, so adding a brand before you have prompts ready costs you nothing. Setup asks for competitors next, then prompts, because the measurement counts only the competitors that exist when it starts.

What you can change later

NameEditable. Display only — what Shruwd matches on lives in the brand's aliases on the Competitors page.
TimezoneEditable. Applies from the next cycle.
DomainNot editable. The domain defines what Shruwd treats as you, so a new domain is a new brand.

Renaming a brand does not change its URL in the dashboard.

Archiving a brand

Permissions: owner.

Go to the brand's Settings → Archive brand.

Archiving stops all measurement. Nothing is deleted — history stays readable, and the domain becomes available to add again.

Two active brands in the same workspace cannot share a domain. If you get a duplicate error, the domain is already on another brand — archive that one to free it.

Limits

Your plan sets how many active brands you can have: one on Crawl and Starter, three on Pro. Archived brands do not count.

On Pro, all three brands draw from one shared pool of 100 prompts. Adding a brand does not add prompts.

See Plans and limits.

Next steps

  • Prompts — the questions asked for this brand
  • Competitors — who you are measured against