The hardest part of setting up was an empty prompt list and a wait. Two changes to the setup flow.
Drafted prompts and competitors
Leave Suggestions on when you add a brand. Shruwd reads your homepage and drafts ten prompts across the intents a buyer has, plus the competitors it expects you to be compared against, with their domains where it found them.
Everything arrives as a checklist. Edit the wording, untick what does not fit, add what it missed. Nothing is saved until you add it, and you can turn the draft off and start from a blank page.
The first answers, right away
Adding prompts used to mean waiting for the next scheduled measurement. Now the first pass runs as soon as you add them, and the brand's overview lists the answers as they land, usually within a few minutes.
On weekly plans the full measurement still takes about a day. Repetitions are spread out on purpose, because answers vary between runs and one early pass is not a number worth trusting. Until ten answers are in, the overview shows the answers themselves and no number.