Blog
Notes on AI search visibility: how answers choose their sources, what your crawler logs can tell you, and what to change.
DiagnosticsCloudflare Block AI Bots: what changed, and what to check
Cloudflare replaced its Block AI Bots toggle on 15 September 2026. What the new settings do to Googlebot and ChatGPT, and how to see what it turns away.
— 9 min read
ToolsBest AI visibility tools in 2026, and the catch with each
Nine AI visibility tools compared on price, AI engines, how often they run and how they collect answers, from each vendor's own pages, checked September 2026.
— 11 min read
GuidesHow to rank in ChatGPT: what decides which sites it cites
Which OpenAI crawler to let in, where ChatGPT searches, what it can read on your page, and how to check your server logs for its visits.
— 8 min read
GuidesLLM SEO: five levers with evidence, and two without
Five LLM SEO levers with evidence behind them, graded by strength, and the reason schema markup and llms.txt aren't among them.
— 11 min read
GuidesGEO vs SEO: what changed, what didn't, what to do first
How GEO differs from SEO, which GEO advice has evidence behind it, and two checks you can run on your own site today.
— 13 min read
MeasurementAI visibility: how to measure it, and why one number lies
AI visibility is a rate across repeated runs, so one score from one check tells you little. What to count, and how to tell a real change from noise.
— 9 min read