A Profound alternative
for small teams
Find out why AI answers leave you out, and whether your fix moved the number, on ChatGPT and Google AI Overviews. A free plan, paid plans from $49 a month, and no demo call.
Mention rate
Share of voice
Prominence
62%
how early you appear
Crawler access
4 of 6
reached your pages
Is Shruwd a good Profound alternative?
Yes, if you're a small team that wants a Profound alternative you can buy without a sales call. Shruwd and Profound both track how often AI answers name your brand, read your server logs to show which AI crawlers visit, and point you at what to do next.
For brands, Profound's paid plan is Enterprise: up to nine AI engines, prompts run daily, SSO and SOC 2, listed as "Custom" with a "Get a Demo" button. Shruwd covers ChatGPT and Google AI Overviews, lists its prices, and tells you the likely reason an answer leaves you out, then checks whether your fix moved the number.
Shruwd fits if
- You’d rather buy without a sales call.
- ChatGPT and Google AI Overviews are the answers you care about.
- You want to try your own prompts on Google AI Overviews before you pay.
Profound fits if
- You need more engines: Perplexity, Gemini, Copilot, Claude or Google AI Mode.
- You need answers tracked in other regions or languages. Shruwd measures Google AI Overviews for the US, in English.
- You need SSO or SOC 2.
- You want prompts run daily, or Agents that build and publish content.
- Everyone on a large team needs a seat.
Shruwd and Profound, side by side.
Paid plans for brands
- Shruwd
- Starter $49/month, Pro $149/month
- Profound
- Enterprise, "Custom", with a "Get a Demo" button
Free plan
- Shruwd
- 10 prompts you choose, measured once on both engines. Crawler logs every month. No card
- Profound
- Trial: 10 recommended prompts on ChatGPT, run once. Agent Analytics included
AI engines
- Shruwd
- Google AI Overviews and ChatGPT
- Profound
- Up to 9 on Enterprise. ChatGPT only on the Trial
How often
- Shruwd
- Weekly on Starter and Pro. Once on the free plan
- Profound
- Daily on Enterprise. Once on the Trial
Prompts
- Shruwd
- 25 on Starter, 100 on Pro
- Profound
- Custom on Enterprise
Regions and languages
- Shruwd
- Google AI Overviews: US, English
- Profound
- 1 of each on the Trial, custom on Enterprise
Team seats
- Shruwd
- 5 on Starter, 15 on Pro
- Profound
- Unlimited
Crawler logs
- Shruwd
- Every plan. From hosts with a log drain (Vercel, Netlify and similar) or from Cloudflare
- Profound
- Agent Analytics, on both plans for brands. Akamai, AWS, Cloudflare, Fastly, Netlify, Vercel, WordPress and more
Run-to-run changes
- Shruwd
- A range on each rate, like 32% (24–41%)
- Profound
- Every tracked prompt run daily on Enterprise, so your visibility score "reflects your true average across all responses"
Where answers come from
- Shruwd
- OpenAI's API and Google's public results page, labelled a proxy
- Profound
- Captures answers "directly from the browser"
What to do next
- Shruwd
- Findings: the likely reason, the page to change, the change to make
- Profound
- AI Marketer "identifies opportunities". Agents build and publish content
After a fix
- Shruwd
- A recheck of the affected questions: moved or did not move. 1 a month on Starter, 6 a month on Pro
- Profound
- Suggests coming back "to track whether your visibility moves"
API
- Shruwd
- Every plan, the free one included
- Profound
- Enterprise
SSO and SOC 2
- Shruwd
- No
- Profound
- Enterprise
History
- Shruwd
- 90 days on Starter, 13 months on Pro
- Profound
- All time on Enterprise
Profound's details are from tryprofound.com, checked September 19, 2026. Profound also lists a self-serve plan for agencies, Agency Growth, at "$99/month + add-ons". There's a matching page for Shruwd and Peec AI, side by side
Buying without a demo.
Shruwd's plans are on its pricing page: a free plan, Starter at $49 a month and Pro at $149 a month. Limits are hard caps, so the price on the page is the price you pay.
For brands, Profound lists Enterprise as "Custom", with a "Get a Demo" button. That is a reasonable way to sell to a large company. It is a slow way to answer "is this worth $50 a month to me".
- Crawl
- Free
- Starter
- $49/month
- Pro
- $149/month
Buy it yourself, in a few clicks
- Trial
- Free
- Enterprise
- "Custom"
For brands, a "Get a Demo" button
Profound's figures are its own, from tryprofound.com. It also lists Agency Growth, for agencies, at "$99/month + add-ons".
OAI-SearchBot is blocked on your pricing page
- OAI-SearchBot41 verified hits, 9 days
- 403
- Ordinary browsersame page
- 200
- Cause
- Your host’s firewall is refusing the OAI-SearchBot user-agent.
- Fix
- Add an allow rule for OAI-SearchBot there rather than turning bot protection off.
Recheck scheduled. Watching for OAI-SearchBot to get through.
What happens after the number.
Both tools point you at what to do next. Profound's AI Marketer "proactively identifies opportunities for your brand", and Profound suggests taking your findings into its Agents "to build and publish content targeting those exact prompts", then coming back "to track whether your visibility moves".
Shruwd gives you a finding: the likely reason you're left out, the page to change and the change to make. You make the change, then Shruwd measures the affected questions again and tells you whether the number moved.
When answers change between runs.
AI answers change from one run to the next. On Enterprise, Profound runs every tracked prompt daily so your visibility score "reflects your true average across all responses".
Shruwd shows the range around each rate instead, so two numbers that look identical stop looking identical. And when there isn't enough data behind a number, you get "insufficient data" rather than a figure that reads like a measurement.
Switching from Profound.
Crawler logs come from your host's log drain or from Cloudflare, on every plan. How that works
Measure your own prompts on both engines, read your crawler logs, and see your first findings. No card, and no demo call.
Start freeQuestions and answers
Something not covered here? Ask us
Is Shruwd cheaper than Profound?
For a brand, there’s no list price to compare. Profound lists Enterprise, its paid plan for brands, as "Custom", with a "Get a Demo" button. Shruwd’s paid plans are $49 and $149 a month, on its pricing page. For agencies, Profound lists Agency Growth at "$99/month + add-ons". Both tools have a free way to start. Shruwd pricing
Does Profound have a free plan?
Yes, a free Trial: 10 prompts that Profound recommends, run once on ChatGPT, with Agent Analytics included. Trial users can’t change the prompts. Shruwd’s free plan measures 10 prompts you choose, once, on ChatGPT and Google AI Overviews. It also reads your crawler logs every month.
Which AI engines do Shruwd and Profound track?
Shruwd tracks ChatGPT and Google AI Overviews on every plan. Profound’s pricing page lists up to nine on Enterprise: ChatGPT, Perplexity, Google AI Mode, Google Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. Its free Trial covers ChatGPT only.
Why doesn’t Shruwd capture answers from the browser?
It’s a choice. Shruwd asks ChatGPT through OpenAI’s API and reads Google’s public results page. Its answers are a proxy for what one person sees, and Shruwd labels them that way. In return, every question is asked the same way each week, so a change in the numbers reflects a change in the answers. Where the answers come from
Does Profound track AI crawlers too?
Yes. Profound’s Agent Analytics reads your server logs, comes with its free Trial, and says it separates real AI bots from spoofed ones. Shruwd reads your logs on every plan too, and counts a visit only once it’s checked against the company the crawler names. AI crawler logs
Can I bring my prompts over from Profound?
Yes. Paste the prompts you tracked into Shruwd all at once, one per line, up to your plan’s limit: 10 on the free plan, 25 on Starter and 100 on Pro.
Find out what the answers say about you.
One measurement, your own crawler data, and the three access findings that matter most. Free, no card, about two minutes.
Start free