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here.",{"id":214,"title":26,"body":215,"description":426,"extension":427,"group":11,"meta":428,"navigation":429,"path":27,"section":10,"seo":430,"stem":28,"__hash__":431},"docs\u002Fdocs\u002F1.getting-started\u002F3.reading-your-results.md",{"type":216,"value":217,"toc":415},"minimark",[218,222,230,235,295,298,302,310,320,324,331,334,338,345,348,351,367,371,374,383,386,393,397],[219,220,26],"h1",{"id":221},"reading-your-results",[223,224,225,226,229],"p",{},"Your brand's ",[227,228,16],"strong",{}," shows four numbers, each with a range. This page explains what\nthey mean and when they are solid enough to act on.",[231,232,234],"h2",{"id":233},"the-four-numbers","The four numbers",[236,237,238,251],"table",{},[239,240,241],"thead",{},[242,243,244,248],"tr",{},[245,246,247],"th",{},"Metric",[245,249,250],{},"Answers",[252,253,254,265,275,285],"tbody",{},[242,255,256,262],{},[257,258,259],"td",{},[227,260,261],{},"Mention rate",[257,263,264],{},"How often you are named at all",[242,266,267,272],{},[257,268,269],{},[227,270,271],{},"Share of voice",[257,273,274],{},"How much of the naming goes to you rather than your competitors",[242,276,277,282],{},[257,278,279],{},[227,280,281],{},"Prominence",[257,283,284],{},"How early in the answer you appear, when you do",[242,286,287,292],{},[257,288,289],{},[227,290,291],{},"Citation share",[257,293,294],{},"How often your domain is the source being cited",[223,296,297],{},"A brand named six times in one answer counts once. Counting every occurrence would\nreward long answers and swing on formatting, so mentions are counted per answer.",[231,299,301],{"id":300},"every-number-has-a-range","Every number has a range",[223,303,304,305,309],{},"A result reads like ",[306,307,308],"code",{},"32% (24–41%)",". The range is a 95% confidence interval: the answers\nShruwd sampled put your true mention rate somewhere in that band.",[223,311,312,313,315,316,319],{},"Read the band, not just the middle. ",[306,314,308],{}," and ",[306,317,318],{},"32% (10–60%)"," are the same point\nestimate and completely different facts.",[231,321,323],{"id":322},"insufficient-data-is-not-zero","Insufficient data is not zero",[223,325,326,327,330],{},"Shruwd never shows a number computed from fewer than ten responses. You will see\n",[227,328,329],{},"insufficient data"," instead.",[223,332,333],{},"This shows up most on individual prompts. Each prompt is asked three times per cycle, so\na single prompt takes several weeks to clear the threshold — while your prompt set as a\nwhole clears it immediately. A three-run result is noise, and showing it as a number\nwould be worse than showing nothing.",[231,335,337],{"id":336},"share-of-voice-moves-for-two-reasons","Share of voice moves for two reasons",[223,339,340,341,344],{},"Share of voice is your mentions as a fraction of all mentions across you and your tracked\ncompetitors. It rises when you do better ",[227,342,343],{},"and"," when a competitor does worse.",[223,346,347],{},"Always read it next to mention rate. If share of voice is up and mention rate is flat,\nnothing about you changed — a competitor lost ground.",[223,349,350],{},"When an answer names nobody in your tracked set, it counts toward neither side. Shruwd\nreports those separately:",[352,353,354,361],"ul",{},[355,356,357,360],"li",{},[227,358,359],{},"Naming nobody"," — answers that mention no tracked brand. High across a group of\nprompts means nobody owns the category yet, which is an opportunity rather than a loss.",[355,362,363,366],{},[227,364,365],{},"No AI answer"," — the engine did not produce an AI answer for that prompt. If this is\nhigh, the prompt set is the problem, not your visibility.",[231,368,370],{"id":369},"when-a-number-has-actually-moved","When a number has actually moved",[223,372,373],{},"Week-to-week variation is large. Shruwd only calls a change movement when both of these\nhold:",[375,376,377,380],"ol",{},[355,378,379],{},"The confidence intervals before and after do not overlap.",[355,381,382],{},"The change is at least 5 percentage points.",[223,384,385],{},"It also corrects for the fact that you are watching many prompts at once — testing\ndozens of prompts every week would otherwise turn up a few false alarms forever.",[223,387,388,389,392],{},"If the provider changed its underlying models between two windows, the comparison is\nmarked ",[227,390,391],{},"model changed",". The difference may be the model rather than you.",[231,394,396],{"id":395},"next-steps","Next steps",[352,398,399,405,410],{},[355,400,401,404],{},[402,403,104],"a",{"href":105}," — turn a number into a fix",[355,406,407,409],{},[402,408,42],{"href":43}," — what you are measuring",[355,411,412,414],{},[402,413,47],{"href":48}," — who you are measured against",{"title":416,"searchDepth":417,"depth":417,"links":418},"",3,[419,421,422,423,424,425],{"id":233,"depth":420,"text":234},2,{"id":300,"depth":420,"text":301},{"id":322,"depth":420,"text":323},{"id":336,"depth":420,"text":337},{"id":369,"depth":420,"text":370},{"id":395,"depth":420,"text":396},"Understand mention rate, share of voice, prominence and citation share — and when a number is solid enough to act on.","md",{},{"title":26,"description":29},{"title":26,"description":426},"knhNF_RjglGGPyA8tOHlwAkGDCM8aWX5QpI0yS4u6Og",1790003438466]