# Reading your results

Your brand's **Overview** shows four numbers, each with a range. This page explains what
they mean and when they are solid enough to act on.

## The four numbers

| Metric | Answers |
|---|---|
| **Mention rate** | How often you are named at all |
| **Share of voice** | How much of the naming goes to you rather than your competitors |
| **Prominence** | How early in the answer you appear, when you do |
| **Citation share** | How often your domain is the source being cited |

A brand named six times in one answer counts once. Counting every occurrence would
reward long answers and swing on formatting, so mentions are counted per answer.

## Every number has a range

A result reads like `32% (24–41%)`. The range is a 95% confidence interval: the answers
Shruwd sampled put your true mention rate somewhere in that band.

Read the band, not just the middle. `32% (24–41%)` and `32% (10–60%)` are the same point
estimate and completely different facts.

## Insufficient data is not zero

Shruwd never shows a number computed from fewer than ten responses. You will see
**insufficient data** instead.

This shows up most on individual prompts. Each prompt is asked three times per cycle, so
a single prompt takes several weeks to clear the threshold — while your prompt set as a
whole clears it immediately. A three-run result is noise, and showing it as a number
would be worse than showing nothing.

## Share of voice moves for two reasons

Share of voice is your mentions as a fraction of all mentions across you and your tracked
competitors. It rises when you do better **and** when a competitor does worse.

Always read it next to mention rate. If share of voice is up and mention rate is flat,
nothing about you changed — a competitor lost ground.

When an answer names nobody in your tracked set, it counts toward neither side. Shruwd
reports those separately:

- **Naming nobody** — answers that mention no tracked brand. High across a group of
  prompts means nobody owns the category yet, which is an opportunity rather than a loss.
- **No AI answer** — the engine did not produce an AI answer for that prompt. If this is
  high, the prompt set is the problem, not your visibility.

## When a number has actually moved

Week-to-week variation is large. Shruwd only calls a change movement when both of these
hold:

1. The confidence intervals before and after do not overlap.
2. The change is at least 5 percentage points.

It also corrects for the fact that you are watching many prompts at once — testing
dozens of prompts every week would otherwise turn up a few false alarms forever.

If the provider changed its underlying models between two windows, the comparison is
marked **model changed**. The difference may be the model rather than you.

## Next steps

- [How findings work](https://shruwd.io/docs/findings/how-findings-work.md) — turn a number into a fix
- [Prompts](https://shruwd.io/docs/tracking/prompts.md) — what you are measuring
- [Competitors](https://shruwd.io/docs/tracking/competitors.md) — who you are measured against