# Plans and limits

## What each plan includes

| | **Crawl** (free) | **Starter** | **Pro** |
|---|---|---|---|
| Brands | 1 | 1 | 3 |
| Prompts, shared across brands | 10 | 25 | 100 |
| Engines | both | both | both |
| How often | one snapshot | weekly | weekly |
| Repetitions per prompt | 1 | 3 | 3 |
| Rechecks per month | — | 1 | 6 |
| History | 30 days | 90 days | 400 days |
| Finding families | access only | all | all |
| Findings shown in full | 3 | all | all |
| Crawler log lines per month | 100k | 500k | 2M |
| Search Console | — | — | ✓ |
| Team members, owner included | 2 | 5 | 15 |

Both engines — Google AI Overviews and ChatGPT — are measured on every plan. Annual
billing is ten months' price.

## About the free plan

Crawl is not a trial. It does not expire and it takes no card.

It measures your domain **once**, ever. That snapshot is tied to the domain rather than
the account, so re-registering does not produce a second one. What continues indefinitely
is crawler-log ingest and the access findings built on it, checked every day.

## What happens at a limit

Every limit is a hard stop — there is no overage billing. Shruwd tells you where the
limit bites rather than after a failed action.

| Limit | What happens |
|---|---|
| **Brands** | Adding is refused. Archive a brand to free the slot. |
| **Prompts** | The batch is refused whole, with the numbers. Nothing is partially added. |
| **Team members** | Invites are refused. Open invites count toward the cap. |
| **Findings** | The top findings are readable in full; the rest are counted but locked. |
| **Rechecks** | The finding waits for next month. |
| **Crawler log lines** | Further lines are discarded for the rest of the month. The crawlers page says so rather than showing a flat chart. |
| **History** | Older data is hidden from view, never deleted. Upgrading reveals it immediately. |

## Changing plan

**Permissions:** owner.

Go to **Account → Billing**. Upgrades apply immediately.

A downgrade never removes anything. If it leaves you over a limit — more brands, prompts
or members than the new plan includes — everything keeps working and you cannot add more
until you are back under. Hidden history returns if you upgrade again.

## Next steps

- [Brands](https://shruwd.io/docs/tracking/brands.md) — what counts toward the brand limit
- [Prompts](https://shruwd.io/docs/tracking/prompts.md) — the shared prompt pool